CONTACT
Hana Seo
(+82)10-9033-7003
seohanaa@gmail.com
based in Seoul
EDUCATION
B.A. in Multimedia Design, Hanyang University, Korea
COMMISSIONED WORKS & CLIENTS
2025
Poongsan Hwadongyanghaeng & Korea Minting and Security Printing Corporation – 2026 Year of the Horse Commemorative Medal, Original Artwork
Goodai Global – Beauty of Joseon “Ginseng Ritual Edition,” Original Artwork
CJ Olive Young – N Seongsu 1st Anniversary Key Visual
The Green Table (Fine Dining) – Menu Card Development
2024
Poongsan Hwadongyanghaeng & Korea Minting and Security Printing Corporation – 2025 Year of the Snake Commemorative Medal, Original Artwork
Atomix (Fine Dining, New York) – Menu Card Artwork
CJ Olive Young – Delight Project Bagel Chips (8 Editions), Original Artwork
2023
Bank of Korea – 2024 Calendar, Original Artwork
Poongsan Hwadongyanghaeng & Korea Minting and Security Printing Corporation – 2024 Year of the Dragon Commemorative Medal, Original Artwork
SPC Paris Croissant – Chuseok Special Package, Original Artwork
2022
LG Household & Health Care – Sooryehan “Rabbit Edition” & “Dancheong Edition,” Original Artwork
HYBE – BTS “Dalmajung” Merchandise Illustration
Korea Ginseng Corporation (CheongKwanJang) – Daborok Gift Collection (“Gratitude Series”), Original Artwork
2021
LG Household & Health Care – Sooryehan Modern Minhwa Edition, Original Artwork
Amorepacific – HANYUL 2022 Tiger Edition, Original Artwork
Paldo – Birak Sikhye 2022 Tiger Edition, Original Artwork
Korea Ginseng Corporation (CheongKwanJang) – Traditional Motif Development
Korea Ginseng Corporation – Daborok Gift Collection (“Elegance Series”), Original Artwork
Shinsegae Food – Gasujeora, Original Artwork
Soohyang – Chaekgado Artwork
Fragrance – Anniversary Artwork
Shinsegae Department Store – Commissioned Artwork
2020
SPC Bizeun – Chuseok Package, Original Artwork
Korea Ginseng Corporation – Daborok Gift Collection (“Ye Series”), Original Artwork
2019
Nescafé Dolce Gusto – Café Ginseng Artist Collaboration (Released 2020)
No Brand (Shinsegae) – Sweet Red Bean Jelly (Released 2020)
Emart Traders – Nokyongjeong Package Artwork
Jangsamwon – Package Artwork
2018
Emart – Chuseok Gift Set, Original Artwork
Korea Ginseng Corporation – Eunjinwon Package Artwork
2017
Amorepacific – Sulwhasoo “Mureungdowon Collection,” Original Artwork (Released Spring 2018)
Korea Ginseng Corporation – Daborok Gift Collection (10 Editions), Original Artwork (Released 2018)
Amorepacific – RYO Brand Wall Artwork
Amorepacific – RYO Premium Line Ingredient Artwork
2016
World Kitchen Korea – CORELLE Says Design Project
2015
Asiana Airlines – In-flight Magazine (December Issue), Illustration
Allure Korea × AVEDA – Green Campaign (April Issue), Illustration
Naver – “Rest” Illustration
Woongjin Publishing – Sparkling List When You Feel Blue, Cover Artwork
2011
Two Chairs – “Arpeggio” Music Video Artwork
Geol – “Seoulite” Album Key Visual
2010
Arena Homme+ Korea – Illustration
2008
NYLON Korea – Illustration
PUBLICATIONS
Modern Minhwa Class. Mijinsa, 2021
Modern Minhwa: My Lovely Coloring Sketchbook. Dube (Duseong Books), 2015
Folkish. Victionary, 2024 (Contributing Illustrator)
Botanical Inspiration. Victionary, 2019 (Contributing Illustrator)
Cooking Drawing Book 3. YOUR MIND, 2012 (Contributing Author & Illustrator)
SOLO EXHIBITIONS
Dreaming of Glory: The Dragon’s Aspiration. KT&G Daechi Gallery, Seoul, Korea. January 2–February 1, 2024
Modernminhwa: Objects and Nature. Gyunha Space, Sokcho, Korea. April 30–May 25, 2019
FOREST: Green & Gold. Gallery Gabi, Seoul, Korea. October 25–November 8, 2016
Modernminhwa. In the Paper, Paju, Korea. October 5–October 11, 2015
FOREST: Seen, Unseen. Gallery Gabi, Seoul, Korea. April 25–May 15, 2015
GROUP EXHIBITIONS & SPECIAL PROJECTS
Saturday Morning. Gallery Ondo, Seoul, Korea. April 26–May 4, 2025
Wings of Changyeon – Flying Through the Four Seasons of Korea. Korean Cultural Center Argentina, Buenos Aires, Argentina, 2025
Wings of Changyeon – Flying Through the Four Seasons of Korea. Dalat, Vietnam, 2024
Hwajodo Today. Organized by Monthly Minhwa, Dongduk Art Gallery, Seoul, Korea. July 29–August 3, 2020
Modernminhwa in Everyday Life. The Plot Coffee, Seoul, Korea. May 4–May 30, 2020
Modernminhwa: Holding the Heart. The Plot Coffee, Seoul, Korea. November 4–November 29, 2019
New Wave 25. Organized by Monthly Minhwa, Insa Art Plaza, Seoul, Korea. April 17–April 23, 2019
Art Collaboration by Han Jemma. Business Books, 2019. (Included Artist)
Love & Respect. AK Gallery, Suwon, Korea. June 1–June 17, 2018
Four Seasons Garden (四季花園). AK Gallery, Suwon, Korea. December 30, 2016–January 31, 2017
Carré d’Artistes Permanent Exhibition. Carré d’Artistes, Seoul, Korea, 2016–2018
Alain de Botton Special Exhibition – Beauty and Happiness, The 9th Cheongju International Craft Biennale. Cheongju Tobacco Processing Plant, Cheongju, Korea. September 16–October 25, 2015
Affordable Art Fair. Dongdaemun Design Plaza (DDP), Seoul, Korea. September 11–September 13, 2015
Affordable Art Fair. Singapore. April 17–April 19, 2015
Rest for the Mind, Naver “쉼”. Seoul Metropolitan Library, Seoul, Korea. March 3–March 29, 2015
Forest. Gangnam-daero U-Street Media Pole Installation, Seoul, Korea. March 1–April 30, 2015
East + West (Two-person exhibition with Nathalia Alves). Casa Art Bridge Contemporary, Rio de Janeiro, Brazil. October 20–December 20, 2014
SWAB International Contemporary Art Fair. Barcelona, Spain. October 2–October 5, 2014
ARTIGO Rio Contemporary Art Fair. Rio de Janeiro, Brazil. September 10–September 14, 2014
Mini Collection (Two-person exhibition with Yoon Kim). Casa Art Bridge Contemporary, Rio de Janeiro, Brazil. August 11–October 4, 2014
Imagenary Forest (Two-person exhibition with Thiago Modesto). Gallery Gabi, Seoul, Korea. June 20–July 15, 2014
Now I Am an Artist. Gallery Image, Seoul, Korea. December 21–December 31, 2013
Sweet Christmas Party. Hyundai Department Store Gallery H, Daegu, Korea. December 19–December 29, 2013
Baeksu Baekbok Manmulsang. Lotte Gallery (Main Branch), Seoul, Korea, 2013
Illustration Recipe. Gallery IEM, Ilsan, Korea, 2013
4th Art Pay Market. Yogiga Gallery, Seoul, Korea, 2012
Art in Art. Jiguchon Gallery, Seoul, Korea, 2010
5th For Open Free Seller. Space Door, Seoul, Korea, 2009
Show Mee Festival. Insa Art Center, Seoul, Korea, 2009
Hongik Minhwa Exhibition. Dosan Hall, Los Angeles, USA, 2009
Rediscovery of Tradition. Samcheong Gallery, Seoul, Korea, 2009
Unit II in Wonderland. 8th Action Party, Studio Unit, Siuter, Seoul, Korea, 2008
Initiation Rite. Suwon Museum of Art, Suwon, Korea, 2008
Reverse. 7th Action Party, Studio Unit, Lock Museum (Soetdae Museum), Korea, 2008
4th For Open Free Seller. Space Door, Seoul, Korea, 2008
Show Me Episode 1. Kyungin Museum of Fine Art, Seoul, Korea, 2008
3rd Kyunghyang Art Festival. Kyunghyang Gallery, Seoul, Korea, 2008
Seoul International Media Art Biennale – Docent, 2008
1st Gahoe Minhwa Academy Group Exhibition. Dabosung Gallery, Seoul, Korea, 2007
1st Herald Korean Art & Culture Festival. Ansan Arts Center, Ansan, Korea, 2007
Video Work for Jazz Group Double Rainbow. Ewha Womans University Centennial Hall, Seoul, Korea, 2007
Resfest BMW MINI Showroom R.P.M Project. Seoul Institute of the Arts, Korea, 2007
Cartier LOVE UCC Award & Online Screening, 2007
ARTWORK FEATURED IN FILM & TELEVISION
MBC Drama – Oh! Master, 2021
TV Chosun Drama – Leverage: Fraud Operation Team, 2019
MBC Drama – Fated to Love You, 2014
Good Morning President (Feature Film), 2009
LECTURES & EDUCATIONAL PROGRAMS
ARKO “Evolving Minhwa: Finding My Own Color,” Public Lecture. 2019
National Theater of Korea – Season of Hobbies: Summer, Guest Instructor. 2019
Seoul Arts Center, Seohwa Academy – Modernminhwa, Guest Lecturer. 2018–2019